Your Business’ Message Never Had It So Goodadmin | Blog,Uncategorized | Thursday April 8 2010
Everybody’s talking about online content these days, but what does it really mean? It depends. Ask yourself when the last time was that you used a Yellow Pages or any other print directory to look up the phone number at a restaurant or to find the best place to get pizza in a new city. Or, how about the last time you booked a flight over the phone?
Ask if you want, but you already know the answer: we find our answers online these days. Begging the question, do you want your business to be accessible to the 1.5 billion Internet users in the world?
The answer is most likely a resounding yes; who doesn’t want to augment their existing revenue streams and add new ones?
So, how do you increase the overall online presence of your business? Content. Rich multimedia content arranged on your website, blog and other proper forums, then pushed out to the world through social media strategies that fit your business. We believe a tweet should have a link that leads to a more robust explanation of your message; that a Facebook post on your new real estate development that touts a certain finish should be engaging, then lead to a photo gallery of all the different detailed finishes in the building; and that a blog or an RSS feed are not only good business, but can tell the story of a company.
Content is all over the place; you’re looking at it online every day. Most businesses figure it’s some blogger or newspaperman’s job to create that content, but think of it created with your business goals and sales needs in mind…
What makes Nimble Social Media different? Once the Twitter accounts, Facebook fan pages, Flickr streams, and other social media properties are set up… that’s when we are really just getting up and running.
In short, we extract content from clients through on-site or over-the-phone interviews and turn it into engaging content: magazine-level copy, photos & photo galleries, videos, and more.
For an added bonus, we’re a trained search engine optimization (SEO) team and will use your existing keywords–or help you identify new ones–in our content to place you further up in those all-important search results (phone book lately, anyone? Anyone?).
So when we say we create rich online content, we mean it. We do it well and we do it quickly and targeted to clients’ needs, not our latest whims and caprices. Our company’s 15 years worth of experience in journalism and marketing, mixed with our social media chops, means that your message will be told the way you want it to be–but better.