Nimble + Your Team:
An important thing about social media: it doesn’t necessarily replace or make obsolete any member of your team. It’s the bullhorn that your entire team can use to talk about their role, the company, themselves–in ways that reinforce your company’s message.
Your team is an important element to our social media strategy; so, how do we keep them involved? First, we make sure they’re a part of the overall plan and a part of the message that’s going out to the public. Next, we work on educating your staff, getting them to learn the basics as well as more higher-level elements of our strategy. And finally, we tap into your existing partnerships as needed.
Multi-Employee Social Media Strategy & Execution
We work with the resources you have on hand from day one. Got an employee with a music blog? Work them into your overall strategy. Have one who’s really taken a liking to the Twitter account and is effective with it? Keep them there; that’s exactly what you want.
We come in to pull these disparate elements together into a cohesive whole with our social media strategies and official contract. For example, a big company event is coming up and you want your blogging bartender to write about it. We do, too. We want him to offer his own take on the event while hyperlinking to our professionally created and highly marketable online content. We get the dates, times and business goals right; the blogging bartender gets to have fun with it. In the end, your consumers have fun and get all the details they need to show up at the right time, in the right attire, with the right ideas about what’s going on that evening. Disappointment averted.
Staff Education & Coordination
We spend a big part of our day learning the mercurial boundaries of the socialverse, and online overall, and translate that to you and your employees? New platform you need to be a part of? We’ve got you covered.
But the crux of our staff education comes down to what we can do with your staff. We’ll start with Basic 101 classes, then more advanced group sessions and for private queries, as well. For social media to be successful, we like to see as many members of your team as possible making their voices heard (and thereby reinforcing your brand all over the place) with some supervision from us to make sure that conversation is attuned to your business goals and doesn’t cross any lines.
Increase Effectiveness & Multiply Value of Existing Partners
We’ll maximize the value of your existing partnerships by: working with your media partners to use their heft to boost your online voice; creating content about partner businesses, venues in relevant neighborhoods, and charities with which you work; etc. We don’t come in and reinvent your company, we just translate it into online content so that your customers, your partners–and even your family–know very clearly what you do and, if not, they can visit your company blog and figure it out.